2. The Information We Collect
We may collect two types of information: Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII).
Non-PII is information that identifies your computer or mobile device and its navigational patterns through the Services (but does not identify a specific user). We may automatically collect Non-PII information when you visit the Services, through the use of a variety of tools including cookies (small text files that are stored on a user’s computer for record-keeping purposes and which contain information about that user’s computer), or other available data analysis or collection technologies.
3. How We Use and Share Information
We may use the information we collect to (a) provide the Services you request, including location-based services, that rely on, use or incorporate the location of a device to provide or enhance the Service; (b) notify you of promotions, special events, new Services and special offers; (c) improve our product offerings, customer service and overall user experience; (d) improve the content, operation, appearance and utility of the Services; (e) conduct surveys, research and evaluations; (f) troubleshoot and resolve disputes; (g) gather demographic data; and (h) accomplish other administrative tasks. We may permit users to link their Facebook and Twitter accounts to the Services, so that users can post their recent activity on our Services to their accounts on those third party services and otherwise coordinate the Services with such other accounts.
We may share your information collected on the Services with our subsidiaries and other affiliated companies, and with other vendors and business partners, including marketing partners, with whom we work (collectively, “Our Affiliates”). Such business partners include companies who provide business services to us or on our behalf such as to market products or services to you, monitor Services activity, serve Services content, help to maintain our customer database, and administer emails, surveys or other contests. We also reserve the right to disclose your information in good faith as required by law, in response to legal process including law enforcement requests; with any person or entity that has acquired all or any part of our business or assets; and where needed to prevent fraud and to protect the safety, property, or legal rights of users of the Services or Our Affiliates.
4. Unsubscribe or Opt Out
If you decide that you are no longer interested in receiving recommendations or communications from us, you may follow the instructions in our emails to unsubscribe from our email list or firstname.lastname@example.org.
5. Editing and Deleting Your Information
You may request a copy of your PII, or correct factual inaccuracies it may contain, by contacting our privacy manager at email@example.com.
6. Storage and Security
We believe the security of your information is a serious issue and we are committed to protecting the information we receive from you. We use commercially reasonable security measures to protect against the loss, misuse and alteration of your information under our control. Notwithstanding such measures, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee the security of any information transmitted to or from the Services. We also are not responsible for the actions of any third parties that may receive any such information.
We will retain PII only as long as our business needs require. We will then destroy or render unreadable any such information upon disposal.
7. User Age and Privacy